BRAND/ MISSION

Position: Quality Transcender

GDI will transcend existing notions of quality, proving that true quality must be measured across the entire spectrum of goaltending products and services – performance, protection, reputation, durability, etc.

Promise: GDI is revolutionizing the approach to goaltending.

“Revolutionizing” is defined as affecting a radical change. As the market’s quality transcenders, we are shattering the traditional, compartmentalized approaches to goaltending by offering a unified, synchronized approach to the position. We not only obsess over the quality of training, equipment and information; we obsess about how all those individual resources work together.

GDI Values:
  • Self-assured
  • Courageous
  • Admirable
  • Proud
  • Integrated
  • Driven
  • Expert
  • Accomplished
GDI Brand Descriptors:
  • Focused
  • Committed
  • Visionary
  • Premiere
  • Invincible
  • Bold
  • Fanatical
  • Fearles